{tr}There is no need to set up a site-wide bit.ly account; every user can have his or her own, but this allows for site-wide statistics{/tr}
{tr}Go to{/tr} http://bit.ly/a/sign_up {tr}to sign up for an account{/tr}.
{tr}Go to{/tr} http://bit.ly/a/your_api_key {tr}to retrieve the API key{/tr}.